Theater group unveil first glimpse of Swansea Arena



The world’s leading operator of live entertainment venues, Ambassador Theater Group (ATG) has unveiled a first look at the new versatile entertainment venue, Swansea Arena, via a cutting-edge digital flyover and brand-new CGI imagery.

The striking new visuals present to the public and businesses, across Swansea, South Wales and beyond, the remarkable design and striking architecture of the upcoming venue, showing how it fits into the inviting development of £ 135million from Copr Bay Phase One, and highlighting the parkland coastline and LED facade.

The new contemporary pedestrian bridge, designed in collaboration with local artist Marc Rees and award-winning architectural group ACME, is also featured with references that celebrate the city’s heritage, including cut-out swan designs that reflect light.

The new visuals show the interior of the Swansea Arena for the very first time, including how the various layouts of the multi-purpose hall will work for the wide range of events it will host.

Swansea Arena is a brand new 3,500 seat waterfront indoor arena, located a short walk from Swansea Beach, Swansea Marina and Swansea Town Center, with up to 10 meeting rooms dedicated, a divisible auditorium to create separate spaces with the upper level transforming into a conference space that can accommodate up to 750 people, a VIP lounge with a capacity of 175 people, 9 F + B points of sale in the arena and kitchen that can accommodate banquets up to 750 people.

The game-changing venue is expected to host 160 performances of music, comedy, theater, esports and conferences for approximately 230,000 visitors each year. About 60 of the events will be exhibitions, conferences, graduation ceremonies and other business-led events.

ATG is committed to becoming a key part of the community, creating employment opportunities for Swansea and developing the local talent pool, educating and supporting talent through training, tours and career interviews. Swansea Arena will fit into the already established music and comedy scene in Swansea, and looks forward to developing lasting relationships with organizations and individuals in the region.

All new technology installed at Swansea Arena ensures the venue is equipped to host both real and hybrid events, embracing the current trend of virtual attendance that will continue beyond the pandemic.

The Copr Bay Phase One project – worth £ 17.1million per year to Swansea’s economy – is being developed by the Swansea Council and advised by Development Director RivingtonHark. Scheduled for completion in fall 2021, its construction is being led by Buckingham Group Contracting Limited.

Swansea Arena General Manager Lisa Mart said:

“The Swansea Arena is a real game-changer for promoters, as well as tour companies, because they’ve never really had access to this part of the country before. We’re a versatile entertainment venue, so while the majority of our bookings are music acts, we’ll also have comedy, high-end musical theater, and things like esports, games, and even wrestling because that the flexibility of our location means that we can play things in the turn. Swansea Arena is limitless in terms of all it can offer.

Cllr Robert Francis-Davies, Cabinet Member of the Swansea Council for Regeneration, Investment and Tourism, said:

“The Swansea Arena will be an iconic attraction in the heart of the emerging new neighborhood of Copr Bay Phase One, which is expected to be completed in the fall.

“The excitement is already starting to build with more and more visible progress on the site every day, but this breathtaking digital overview will help to further increase the anticipation in Swansea and beyond. It shows how the arena – once completed and operational – will be a world-class facility that will give local people the opportunity to enjoy the best entertainment, conferences and other events.

“Copr Bay Phase 1 is also worth hundreds of jobs for the local population as the investment has generated considerable private sector interest in our city. Projects of this nature – in combination with many others – will transform Swansea into one of the best cities in the UK to live, work, study and visit. They also mean that Swansea’s economy is in a good position to quickly recover from the economic impact of the pandemic. “

The arena development will be a major landmark in Swansea town center and its £ 135million Copr Bay Phase 1 transformation project, which is being carried out by the council in conjunction with the director of the RivingtonHark development.

Swansea’s city center is one of the biggest urban transformations currently underway in Europe; over £ 1 billion is invested across the city, enabling Swansea to realize its potential to be one of the fastest growing places to live, work, visit and study in the UK.

The arena is also part of the Swansea City and Waterfront Digital District project, which is partially funded by the £ 1.3 billion Swansea Bay City Deal.

To be the first to know when shows go on sale for Swansea Arena, sign up for the mailing list at

On social media, follow @SwanseaArena on Facebook and @ArenaSwansea on Instagram and Twitter. Welsh channels @ArenaAbertawe on all platforms.


Leave A Reply

Your email address will not be published.